The Cisco Store

Work later, play now.

The Cisco Store is meant to encompass the play side of the work/play relationship at Cisco. Housed in Cisco’s headquarters, the store invites passersby to enjoy a lighthearted and upbeat atmosphere in which they can purchase, celebrate and share all things Cisco. While selling a traditional line of apparel and merchandise, the store also acts as a showcase of Cisco’s technology, its benefits and functionalities in a retail setting.

The custom typeface created for the Cisco Store is derived from the tines of the parent company’s logo, but bent and shaped to create a new form of expression and communication from the parent brand. The shapes that build the logo can then be deconstructed to create the “macaroni” pattern that adorns much of their collateral.

ECD: Dennis Lim
AD: Chris Ross
Photography: Sandra Cifo-Gonzales