Cisco Live ALL IN

Strategically, the ask for Cisco Live 2022 was markedly different than any before. Cisco as a company was moving towards a software-centric model and pushing to be the leader in an increasingly hybrid-working world. After nearly 2 years of Zoom’s, Webex’s, and more or less just staring at screens, the event as well was going hybrid. Whether people were to watch from the comfort of home or travel to Las Vegas to finally see their friends and colleagues, we wanted them to feel like this event was made to enjoy however they see fit.

The theme of inclusion parallels Cisco’s larger commitment to an inclusive future for all and challenges attendees to consider, and put forth, what movements, ideas, causes, or ideas they’re all in on. While many will attend Cisco Live for different reasons, from cloud to security, collaboration to Wi-Fi 6, one thing is certain: All of us, together, can make quite the difference.

ECD: Dennis Lim
CD, Copywriting: Dave O’Hare
ACD: Chris Ross
AD: James Russell, Sam Baber

Manifesto 

If anyone’s been all in this past year, it’s you.

Keeping apps running, connections connected, companies running. And keeping everything, everywhere secure. So we’d like to invite you to be all in with us, at the first ever hybrid Cisco Live.

Whether you attend personally or digitally, this is the place to be to meet, greet, learn and share ways of solving some of the biggest challenges—be they inside your own companies or outside in the world at large. Because you see, we’re dedicated to impacting the lives of a billion people by the years 2025. And that’s something we can all get in on.

So c’mon, let’s Cisco Live together. Who’s with us?

Cisco Live All In