The Cisco Lounge

What does Cisco have in common with one of the most storied franchises in football? Turns out, more than initially thought. I was approached to design a touchpoint of Cisco’s brand identity that would live within Levi’s Stadium, home of the 49ers. With both organizations originating from the San Francisco Bay Area, the visual system works as a patchwork of moments from either’s history. Together, they tell a larger story of the region with multiple intertwining moments throughout, showing fans how Cisco is just as much a part of their home’s history as their favorite football team. QR codes are hidden throughout the creative to encourage curious viewers to learn more about these historic moments in the form of various videos, webpages, and connections to the 49ers museum a couple floors below.

ECD: Dennis Lim
ACD: Chris Ross
AD: Samuel Baber